I think he's good at branding himself, a very specific kind of "business". He's complete shit at most standard kinds of business, though. He's developed a true cult of personality If he passed out the cool aid, his followers would surely drink it and force feed it to their kids, while everyone else sat in utter bafflement.
“Eternity is a terrible thought. I mean, where's it going to end?”
― Tom Stoppard, Rosencrantz and Guildenstern Are Dead
― Tom Stoppard, Rosencrantz and Guildenstern Are Dead
