Actually, by keeping the focus on Trump and whatever idiotic shit drops out of his mouth next, it means that attention is drawn away from other areas, other things that TPTB might want to slip out unnoticed. Political sleight of hand.
At the age of five, Skagra decided emphatically that God did not exist. This revelation tends to make most people in the universe who have it react in one of two ways - with relief or with despair. Only Skagra responded to it by thinking, 'Wait a second. That means there's a situation vacant.'