Should college sports players be paid?

[brewer]

So the question isn’t whether they should be paid, but rather whether they should do endorsements.

I’m not saying pissant colleges shouldn’t have football, though I fail to see the point. I’m saying they shouldn’t spend money on it. People who are going to college to play football really need to aim higher than “school that has a football team just to get people to go there.”

But allowing endorsements is getting paid, for the players and their agents. To get endorsements you need to be a marketable name/brand. The motivation to become that name, at a college/uni sport level, might be problematic for the schools/teams. We'll have to wait and see. 

And I'm not saying that I agree with the motivation for schools to have football teams. It's what I am reading.