Well, that's sort of how urban myths get started. Not so much from any material incentive, though, usually. You only have to browse the CreepyPasta wiki to see the birth of some effective modern ones - Slenderman springs to mind.
At the age of five, Skagra decided emphatically that God did not exist. This revelation tends to make most people in the universe who have it react in one of two ways - with relief or with despair. Only Skagra responded to it by thinking, 'Wait a second. That means there's a situation vacant.'
