Don't let them off the Hook.

[Cato]

Still the crap the makers and the NRA do is the same bullshit tactic in defending a "no rules" market was the same bullshit tactic tobacco companies used to pull. The makers need to be sent a message that they are not selling toys and they need to be held responsible for their marketing.

I'd like to see examples of the marketing you're referring to. I'm not in the know, but immediately found this:

The majority of gun ads (91%) emphasize the things that make one gun different from the next. For example, they discuss the quality of the gun (61%), its accuracy (38%) and reliability (35%), and its innovative features (27%) and uniqueness (21%).

http://ivoter.com/why-are-gun-manufactur...-strategy/

Hardly what I would consider irresponsible marketing regardless of one's thoughts on the product being marketed. The article also indicated what made up the rest of the marketing:

...only a small minority of gun ads emphasized self-protection (3%) or a Western cowboy lifestyle (5%)

Still nothing inherently wrong here.

I don't think you're going to find gun manufacturers pushing messages of irresponsible gun use or peddling them as toys.