Is basing society around selfishness wise (Adam Smith etc)

[Duty]

Sounds pretty good Rhizo. What I was trying to get at with the OP however is more the idea/realisation that we all (at least in Tory UK and GOP US) are wading through...er...remember memberies from south park? Or perhaps it's like a devil sitting on our shoulder whispering "be selfish, invisible hand, you are selfish, be selfish" throughout your whole life really, and the knock on negative effects, never mind all the polution etc, for societal friendliness, cohesion, and mental (as well as physical actually, come to think of it) health.