Hell used to be fairly nice. Tartarus was used only for Titan storage, it wasn't until the rise of Christianity they started writing in 'evildoers' subject to torment there. Then there were the Asphodel Meadows or Elysian Fields, no worship required. Not to mention the option for reincarnation. You only had to remember coinage for the Charon, and even if forgotten you weren't left to yourself for eternity, but you did have to wait a century after death for free transport. Ah the good old days...
"Faith is about taking a comforting, childlike view of a disturbing and complicated world." ~ Edward Current