Beyond ‘no comment’: The White House has no response — at all — to many media questions
Quote:Reporters are used to officials who respond to their inquiries with a terse “no comment.” This was typically the practice in prior presidential administrations when officials saw no strategic value in rebutting an unflattering story.
But as in so many things, the Trump administration is different. Instead of “no comment,” Trump’s press representatives often don’t bother saying anything at all.
“This is the least responsive White House press operation I’ve ever dealt with by far,” said Peter Baker, a veteran White House reporter for the New York Times and one of the co-authors of the story about Trump’s isolation. “There are certainly individuals there who are professional and try to be helpful when they can, and I appreciate their efforts, I really do. But as a whole, I’ve learned not to expect answers even to basic questions.”
Adds Baker, “I don’t know why that is. I don’t take it personally. But it’s a lost opportunity on their part to get their side of the story out.”
As a practical matter, the White House’s silence violates one of the core tenets of public relations — that is, always get a word in edgewise, no matter how damaging a story may be.
But Trump may be playing a different game, said Larry Parnell, who directs the strategic public relations program at George Washington University’s graduate school of political management.
By being nonresponsive, he said, the White House and Trump get to have it both ways: It “proves” to his base that the mainstream media is ignoring his views while enabling him to complain about press bias and “fake news.”
Trump’s predecessors tried to engage “more than the hardcore base” to broaden the president’s support, Parnell said. “Not him. What matters are those who already agree with him.”
What does the White House think of this? It’s hard to know.
The White House did not respond to a request for comment about its tendency not to respond to requests for comment.