Anti-viral clothing on the rise

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Can it protect you from C-19?

The coronavirus pandemic has affected every aspect of life -- including fashion. To cater to new economic realities and the COVID-19 concerns of their clientele, several apparel companies have developed antivirus protection in their clothing. But if antiviral clothing doesn't make a difference in actual viral transmission -- shoppers should question, "is it even worth it?"

"COVID-19 has reset the world," Faisal Ahmed, CEO of Artistic Denim Mills, which produces popular denim brands such as DL1961 and Warp + Weft, said in a statement. "This means we have to change how we live our lives. How our clothes protect us will be a key decision in what we buy and wear, and we are happy to introduce various products treated with HeiQ Viroblock NPJ03."

This is what I'm wearing now when I go outside