Like I said in the chat room last night, the purpose of April Fools Day is to fool people. The problem is that on the Internet, so many sites have April Fools Day jokes that everyone is on high alert and it gets harder each year to pull something off. Previously, we haven't tried that hard to actually fool people, and we've just done silly things (like change people's religious views, convert the forum to "Christian Forums", etc). Google do the same thing these days; it's more about making people laugh than actually fooling people.
So this year we set out to actually pull off a proper prank, and as with all pranks, we needed time to prepare in order to add the level of realism needed to get people to actually believe that these accounts were real people, and not part of an April Fools Day joke. Part of the reason I called it "The Greatest April Fool of All Time" is because we actually managed to fool people, rather than just make an obvious joke that would make them laugh (as Google, reddit, etc do). Not only that, but we fooled people on such a large scale, and it was far more successful than any of us had thought it would be.
So this year we set out to actually pull off a proper prank, and as with all pranks, we needed time to prepare in order to add the level of realism needed to get people to actually believe that these accounts were real people, and not part of an April Fools Day joke. Part of the reason I called it "The Greatest April Fool of All Time" is because we actually managed to fool people, rather than just make an obvious joke that would make them laugh (as Google, reddit, etc do). Not only that, but we fooled people on such a large scale, and it was far more successful than any of us had thought it would be.