Seems like a straight forward application of the Forer effect (also known as the Barnum effect).
"The Forer effect .. is the observation that individuals will give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically for them, but are in fact vague and general enough to apply to a wide range of people." ()
"Those who can make you believe absurdities can make you commit atrocities."
Voltaire
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