Fake is too strong a word. It implies intentional pretense. We derive the belief in certain moral truths through intuition. The subconscious mind percolates our values and out come seeming objective reasons for doing things. One of these percolated values is fairness. It seems objectively true that fairness for all is morally correct. There is no actual objective reason why we couldn't value unfairness, but we simply don't. This is a species constant for the human race. Thus it is reflected in the sphere of human relations 'as if' it were a truly objective fact. From the perspective of human consciousness, it is simply a given. The working out of this value in modern times has been to seek parity of rights and obligations for different classes of persons. It isn't faking; it's simply the normal way in which our brains present moral truths to consciousness.
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