[NOT SERIOUS] But wondering....

[Brian37]

J.D. Power conducts multiple annual surveys of the automotive industry in the U.S. as well as in other countries. The Vehicle Dependability Study (VDS) is a measure of problems experienced after three years of ownership, while the Initial Quality Study (IQS) is a measure of problems experienced within the first 90 days of ownership

Fine, but still!

I am sorry but they need to find a better terminology than "initial quality".  Cars are not cheap, even the cheap compact ones are not cheap. It still strikes me as "Yea looks good in the showroom, but after you drive it off the lot in 90 days we don't give a fuck".

How about something like, "Best in long term durability/reliability"?

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Just fancy words to jack of the price of the car.

Like mattresses, just putting random phases on them to add money to the price.

^^^^^ BINGO!