So, I did it. Opinions needed

[emjay]

I don't mind the idea of Amazon Prime because I buy a lot from Amazon, but I don't sign up on principle really because of the way they're marketing it. I don't think it's right. It's now like you go through the whole ordering process and on every page they're trying to either guilt you - 'no, I do not want to save x pounds'  - or trick you (buttons for accept vs barely visible links for decline) into signing up for a free trial. It's very sneaky and underhand, like how installers from download sites like Sourceforge try to covertly install extra software unless you're vigilant. I don't appreciate Amazon putting me in that position so mainly for that reason I don't sign up. Until they change their approach I'll stick with free super saver delivery.