Exactly. You present your case, offer supporting evidence, I assess it. If I find it compelling, I can be swayed. I might even be convinced. That's how it works. Think of it as selling me a second-hand car; what would get me to part with my cash?
At the age of five, Skagra decided emphatically that God did not exist. This revelation tends to make most people in the universe who have it react in one of two ways - with relief or with despair. Only Skagra responded to it by thinking, 'Wait a second. That means there's a situation vacant.'