In UK atheists considred more moral than theists.

[robvalue]

If I remember right, Huggy thinks that morality behaves like karma within this life.

So according to that, atheists should be receiving some sort of consequence within this life, for not loving God (on account of not believing it's real, for a start). I don't know what that consequence is. (Sure, in some parts of the world it can get you persecuted or even killed. Here in the UK it doesn't seem to do anything. Are thugs the ones that deal out this consequence?)

If God did decide what the rules or morality are, and he decided one of those rules was loving him "or else", that's some pretty desperate narcissism. I'd consider that poor behaviour for a flawed human, let alone a supposedly perfect super-being.