Which Bible?

[michaelsherlock]

It is all about marketing! In Papua New Guinea and Tahiti, for example, the texts of the NT have been changed to describe Jesus, not as the "Bread of Life," for bread is not a staple there, but as the, "Sweet-Potato of Life!" Sales and Marketing, Sales and marketing!

That doesn't sound like a marketing thing, that sounds like a pretty straightforward translation to keep the spiritual meaning the same, even if the literal meaning is different. Of course then, you lose the connections to the Eucharist so I'd expect Catholic Bibles not to take that route.

We do this in English as well:

Researching and tayloring a product (Bible/Religion) to a target audience, to appeal specifically to them is called marketing.