Their marketing campaign has been cited as a reason as to why many Muslims living in Europe (and most likely the US) have contributed either money or indeed their lives to their cause.
They've tapped into the the 'youth' market with great effectiveness, and their propaganda campaign is impossible to match at this moment in time.
If we were looking for a real, regional threat to the entirety of the Middle East then I don't think it's too much of a stretch to cite ISIS as that threat. Let's thank our stars, ironically, that Iraq didn't have any WMDs otherwise ISIS is surely the group that would end up using them.
They've tapped into the the 'youth' market with great effectiveness, and their propaganda campaign is impossible to match at this moment in time.
If we were looking for a real, regional threat to the entirety of the Middle East then I don't think it's too much of a stretch to cite ISIS as that threat. Let's thank our stars, ironically, that Iraq didn't have any WMDs otherwise ISIS is surely the group that would end up using them.