Quote:That, I suppose, is true for most moral behaviour.Or all?
Quote: A person could achieve true altruism by behaving morally out of a sense of duty or obligation alone
Only if you opt to do so. It still comes down to a matter of your own preference. Whether you believe you're being selfish or not.
Quote:Basically, humans are selfish bastards... and proud of it.
I'm more likely to be ashamed of who I am than proud of it. But neither response is rational of course.