This from the California Tourism Board.

[BrianSoddingBoru4]

yes.  if you associate an action with helping a tangible villain, they are much more likely to be persuaded to not do it in either public or private then if not doing it is portrayed as merely serving the good of the public that they have been indoctrinated over 60 years to care less and less about

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The more right wing societies outlook, the more screwing a perceived enemy becomes a stronger motivator than helping a friend.

And 60 years of indoctrination is going to simply melt away via scapegoating? That’s pretty naive.

And the idea is to convince people that it’s in their own best interest, as opposed to damaging a perceived enemy.

Boru