you send yourselves to hell

[Mudhammam]

Can I ask... why did jesus have to be beaten to a bloody pulp.. ?

Because the Abrahamic blood god loves that blood.

The human sacrifice cult otherwise known as Christianity makes their twisted sense of morality and reason explicitly clear:

"In fact, the law requires that nearly everything be cleansed with blood, and without the shedding of blood there is no forgiveness... [Christ did not] enter heaven to offer himself again and again, the way the high priest enters the Most Holy Place every year with blood that is not his own. Otherwise Christ would have had to suffer many times since the creation of the world. But he has appeared once for all at the culmination of the ages to do away with sin by the sacrifice of himself. Just as people are destined to die once, and after that to face judgment, so Christ was sacrificed once to take away the sins of many; and he will appear a second time, not to bear sin, but to bring salvation to those who are waiting for him."