So you when to hell now what.

[snowtracks]

You know, if the devil is even half as powerful as the New Testament says he is, and he's in charge of Hell, why doesn't he just make it an awesome place on par with Heaven (or at least notably better than Earth, as ability permits)? He could show everyone that he's not the guy that YHWH has made him out to be, and cement that whole Good Guy Lucifer thing.

Meanwhile, YHWH's super strict entry requirements mean that Lucifer will have many more people in Hell.

What if the bible is a lie and Hell is already a pretty cool place to begin with.   
I mean after all doom and gloom only lasts but so long before the ruler gets tired of it and turns it into 
paradise for the damned. 

Christ made it very clear: Hell is something people choose; no one alive has totally missed “hearing God’s call” and would prefer the unrighteous state it offers. God gives free will and people choose. The ‘torment’ is better translated to the word ‘restraint’. The more evil a spiritual entity has demonstrated, the more ‘restraint’ they will have there; consequently, that 'old serpent' will be the most bound and won't be in charge of anything. An aside, believing or not believing in the existence of God is not the deciding factor where one finds their eternal abode.