So, Brits. How's Brexit Going?

[robvalue]

The campaign he ran was so incompetent that I could believe it was intentional.

It's really hard to know what's going on. If I had to guess, I'd say Cameron was immensely worried by Farage promising a referendum if UKIP won the general election. He thought they were a viable threat, and so felt it was necessary to promise one himself to ensure victory. His downfall though was his supreme overconfidence that he would win. This meant he didn't even think about the possibility of losing, or how easy he was making that, because he assumed it was a formality. This is the most charitable scenario, but the one I lean towards.

The third option is that he just wanted to win the election and didn't particularly care which way the referendum went.